Four Ways to Reduce Brochure Printing Costs

Brochures are effective business promotional tools you can use to reach your target market. They are less expensive than radio and TV ads and could reach potential clients easily. That is why it is very important for brochures to be of good quality and professional looking. Normally, elegant brochures are expensive but it doesn't mean that you cannot get a good deal. Brochure printing costs vary depending on several factors, and you can follow easy ways to save money. Here are four ways to do that.

1. Choose a reliable printing company that offers high quality services at reasonable rates

The first thing you need to do to reduce brochure printing costs is to search for several printing companies near your area or online and compare their rates according to your printing needs. You must remember that the larger your order is, the more you have a chance to get a discount. When you place large orders, you can take advantage of added bonuses such as free items, for example free business cards. Furthermore, if you can find a printing company that offers free layout and design, you can save money and time.

2. Design the brochure yourself

If you cannot find a printing company that offers free design and layout, you can design them yourself. If you don't have any experience in using computer applications to design your Brochure Printing Costs you can find online apps that offer similar features. You just need to install them on your computer and choose the most suitable template for your business. Make certain to select photos or graphics with high resolution to avoid pixelation. Bear in mind to keep the design simple, include the logo for your company, and use readable font and text designs. Concentrate on making a visually appealing brochure and add interesting content to entice your target market. 

3. Consider the number of prints you need

If you need a brochure for a seminar or a small business meeting, printing a brochure using a desktop printer is fine. However, if you need at least 2000 copies of brochures for your mass promotions, you must search for a professional printer to make sure of quality standards expected for a promotional tool. More often than not, printing companies using offset technology charge less if you place large orders, but would charge higher for small orders. Brochure printing costs could be reduced according to the number of copies you need. A good rule of thumb is to print it yourself if you need less than 500 copies and find a professional printing company if you need more than a thousand.

4. Choose affordable yet high quality paper stock.

Thick and high quality papers with mass of about 80 to 100 lbs. are often used for brochures. Although thick papers add to the printing costs, they are normally recommended because of their quality. However, if your budget is restricted, thinner yet glossy paper types are ideal options. With this, you can follow your budget and still achieve elegant looking brochures. Furthermore, 500 copies of high-quality brochures are better than brochure printing 10000 brochures printed in bond paper.

 

---

Orignal From: Four Ways to Reduce Brochure Printing Costs